A family tradition

It is not a coincidence that the seeds activity is the basis of the structure of our company. Since 1957, Paul PAIRAULT had been working with the Vilmorin brand and re-selling vegetable seeds on the French markets. Therefore, when his son Alain PAIRAULT decided, 40 years later (1997) to launch the seeds activity in Romania, of course he resorted to Vilmorin. Today, Franck PAIRAULT, his grandson perpetuates the tradition in Romania and, with the support of Vilmorin's research departments he consolidates the development of species and varieties. This is how the tomatoes seeds Zadurella or moreover the Mirval eggplant are now indispensable in Romania.

• 1997

  Start of the seeds production - multiplication activity and start of the seeds trading activity (July)

• 1997-2000

  Development of the Hobby product range brought about by the massive implementation of retail chains (Metro, Carrefour, Bricostore,...).

  Development of the following professional product ranges: flowers seeds, lawn seeds, forage plants seeds, plastic pots.

• 2000-2007

  Development of the products range for non-professionals: fertilizers, pet shops, garden accessories, rose trees, ornamental shrubs, fruit trees.

  Creation of the AMIA brand

  Creation of the NOVASEM brand

• 2008-2010

  Launch of the Mirval eggplants and Zadurella Vilmorin tomatoes species developed in Romania

• 2011-2014

  Obtaining the patents for: treatment with insecticides, fungicides and fertilizers based on natural crop extracts.

• Since 2014

  Development of the production activities: building a greenhouse for the young plants production.

  Collaboration within the project "Gustul Romanesc" - with MEGA IMAGE